4 Ways To Get Consumers Talking About Your Small Business

Small businesses are in a unique position to truly benefit from customer reviews.  Chains are pretty well locked into their branding and there tends to be very little differentiation city-to-city and state-to-state.  They will build reputations for being consistent and predictable, but rarely break through to extraordinary.  However, small businesses are unencumbered by these expectations; small businesses have the opportunity to make a name for themselves as something really special.  Soliciting customer feedback can play a crucial role in building this reputation.  Here are 4 things to keep in mind as you encourage your own customers to review your business.
 

1)  Incentivize.  Give your customers a reason to review your business or service.  Offer them a coupon or discount off their next purchase if they go to Yelp, Citysearch or EZlocal and leave a review. 

2)  Link your business profiles on your own website.  Don't count on customers tracking down your listing on Yelp, InsiderPages or EZlocal.  Add links to your website for each profile and further encourage customers to go leave reviews. 

3)  Encourage a constant stream of reviews.  Keep the reviews trickling in, this serves two important purposes.  First, it looks better.  If you are visiting a profile whose reviews are all clustered around 3 or 4 dates, it looks questionable, a little bit planned and spammy.  A constant stream of reviews spread across all dates looks much better and will build more trust with potential customers.  

Secondly, a constant review stream will add up in the long run.  Make no mistake, review count matters so always keep that stream trickling in, it will add up and pay dividends, especially if your competitors are only making sporadic pushes for reviews.

4) Don't discourage bad reviews.  We don't live in a perfect world and no one expects your business to bat 1.000.  In fact, if your business has nothing but 5-star reviews across the board it might strike consumers as a bit suspect, is anybody that perfect?  Also, negative reviews offer a golden opportunity for you to prove yourself, to go above and beyond. The Consumerist actually has an entire category dedicated to incidences where businesses stepped up and made things right after something went wrong.  

The strength of small businesses often lies in customer service and attention to detail.  If a bad review falls on your doorstep, rejoice—you have a chance to showcase your talents and turn a negative review into a positive experience, something they will be impressed with and tell their friends about.  This word of mouth will prove to be incredibly valuable to your business.

For more information on growing your business clientele and marketing. Please contact the Montari Brooklyn Team at 1-855-We-Sale-U or visit www.MontariBrooklyn.com


 

MONTARI BROOKLYN SERVICES

The Montari Brooklyn (M/B) agency is your leader in Marketing and Advertising.  We provide our clients with Top-Notch Full service, that allows them to continue to grow and focus more on their clients and business.  M/B prides ours self on becoming your marketing department, by allowing you to reduce your overhead and net a larger profit by ends year. We have a large array of marketing and advertising services all under one umbrella. This allows our clients to save time, money, and stress. We are your affordable marketing department. We guarantee to beat everyone prices. Get a huge, professional, and well researched marketing campaign for a cheap price. We will give you a free consultation and create an affordable marketing campaign catered to you and your companies needs. Montari Brooklyn provides the following professional services:

·         PUBLIC RELATION

·         MARKETING

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·          STREET TEAM PROMOTIONS

·         CORPORATE  IDENTITY

·         SELF IMAGE BRANDING

·         GRAPHIC DESIGN

·         WEBSITE DESIGN /DEVELOPMENT

·         SOCIAL MEDIA PROMOTIONS

·         SEO (SEARCH ENGINE OPTIMIZATION)

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·         Magazine Printing

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·          Labels/Stickers

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