Google Adds Their Own "Like Button" In Regards to Social Search

Google is adding its take on the "like" button -- which it is calling the "plus-one" -- in its latest bid to make search more social, as well as combat the growing dominance of Facebook.

Google's plus-one icon

Starting this afternoon, Google will allow users to vote plus-one on search results they find useful, and to share that preference with their connections in Gchat, Gmail, Google Reader, Buzz and, soon, Twitter. Users will see both the total number of plus-one votes, as well as the names and photos of their contacts who have stated a preference.

It's the most aggressive foray into social search to date and the first time Google has added a direct social signal into search results. Over time, Google will integrate the plus-one into the search algorithm itself so human votes will have an impact search ranking.
"When someone recommends something, that's a pretty good indicator of quality," said Matt Cutts, Google's principle engineer for search. "We are strongly looking at using this in our rankings."
Google is also adding the ability to vote plus-one on search ads. Internal tests have shown that plus-one votes increase clicks; Google won't charge for the functionality, but expects better ads to return more plus-ones and, in turn, more clicks. Higher click-through rates can improve quality scores, meaning marketers with better ads could pay less for a given keyword or position.

"We will provide reporting in AdWords for plus-ones," said ads group product manager Christian Oestlien. "Our belief is that advertisers will see increased performance from ads with personalized annotations."
The changes are some of the biggest to the visual architecture of search, the classic list of blue links, as well as its functional underpinnings. Plus-one buttons and social connections are going to join a search-results page getting more and more complicated with both real-time and local-search results, in addition to search ads that have also added functionality.

Traditionally, inbound links have been the strongest indicator of relevance and component of page rank. Last year, Google added Twitter results to also surface results that are more recent. Adding the plus-one will add another social component.

"Injecting a social layer into the algorithmic search is key to relevance," said Dave Karnstedt, CEO of Efficient Frontier. "Do a search on 'DVD player' today now you will see 35,000 results in less than 3 milliseconds. It's meaningless, but if you can sort through those by people who have given a social signal and those rise to the top, I think that can only enhance the user experience."

But the biggest move here may not be about search at all, but about taking another swing at the social networking business -- and at Facebook itself. The first time users clicks on a plus-one button, they will be prompted to create a Google profile, as well as be given the opportunity to adjust privacy settings.

Microsoft's Bing integrated Facebook "likes" into search results late last year but not into its actual algorithm, meaning a "like" has no affect on search rankings. Google has no immediate plans to add Facebook connections to the system, partly because they don't have the right to do so. "It would depend on whether that data were available," Mr. Cutts said.

"Its important for Google to bring in social influence into search results to prevent the social web from becoming a parallel universe," said Bryan Wiener, CEO of 360i, a unit of Dentsu. "I do think they need to have the Facebook 'likes' in there because you're going to have two webs, the social web and the open web."
In addition, Google will allow publishers to add the plus-one button, so users can vote on content outside of search, and ultimately improve the ranking of that content in organic search results. Google has by far the largest publisher network, including websites that use DoubleClick for ad serving or Google's ad exchange, so penetration of the plus-one will be immediate and comprehensive.

The question is whether Google can keep bad actors from gaming the plus-one system for fun or for profit. Google, to its credit, has a lot of experience filtering out attempts to game its algorithms. "The worst case is you just ignore them," Mr. Cutts said, adding that more complexity makes that more difficult. "If you give somebody five signals -- and give them five more -- it can actually get harder for spammers."

Article Source: http://adage.com/article/digital/google-adds-button-foray-social-search/149645/

Complimentary Senor Rio Tequila Tasting - Hosted By Montari Brooklyn Marketing and Advertising

COME OUT TO A COMPLIMENTARY NETWORKING AND SENOR RIO TEQUILA TASTING AT ALLSTARS ON WELLS.

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Pure Elegance is what you will find in our Ultra Premium Señor Rio Tequila.  We invite you to come and taste what you've been missing in a Tequila.  We have Three Different ages/flavors for your enjoyment.

Señor Rio's "Blanco" is very smooth with a hint of citrus that can be recognized on the back of the tongue.

Senor Rio's  "Reposado" is aged for 6 months and is very complex. It has a natural sweetness and a hint of smokiness from resting in the French White Oak barrels along with a little spice.

Senor Rio's  "Anejo"  is aged for 2 years, has an earthier richness from the French White Oak Barrels and has been referred to as "The Cognac of Tequilas". The exquisite taste lingers on the palette for a long lasting finish.

We welcome you to please come and Sip Señor Rio and judge for yourself.
RSVP at Events@MontariBrooklyn.com

AllStars On Wells
205 W. Wacker Dr. (Entrance On Wells)
Chicago, IL 60607
April 5, 2011
5:00pm - 7:00pm

Why MillerCoors Passed On NFL Advertising Deal

Coors Light will lose one asset this year that arguably helped its ascent — its deal with the NFL as the league’s official beer sponsor. The pact terminated at the end of this season and now belongs to Anheuser Busch InBev, which negotiated a six-year deal worth an estimated $50 million a year for Bud Light.
A-B has the exclusive right to use the NFL shield in Bud Light advertising and retail displays. MillerCoors can still run ads during games, just as A-B did when MillerCoors was sponsor. (It all may be a moot point this year, of course, if the NFL and its players union fail to strike a labor deal in time to save the season.)
In an interview with Ad Age, MillerCoors CMO Andy England acknowledged the deal’s value: “This was a great partnership,” he said. “It was a good deal for us. We were paying an appropriate price. We activated the heck out of it and it did for us what we wanted to do.” But he also said that the timing was right for an exit, noting that when Coors Light first struck the deal in 2001, it was before the 2008 merger that created

MillerCoors, bringing Miller Lite and Coors Light under one roof. MillerCoors CEO Leo Kiely, who oversaw Coors before the merger, “will tell you that the No. 1 reason he did that deal at that time was because he wanted to make sure that Coors had more attention through the NFL season than Miller did in Miller/Coors distributors,” Mr. England said. Now, he said, “the No. 1 reason that deal was done has actually gone away because we are now MillerCoors.”

Mr. England said the value in sports league sponsorships is all about retail activation, such as in-season displays that leverage popular NFL imagery. MillerCoors bowed out because the brewer could no longer get a return on investment with the price tag the league was looking for, Mr. England said. That may be so, but at least one distributor indicated to Ad Age that he was at least a little bit concerned, noting that being able to use the NFL shield on brand-sponsored NFL team schedules posted at bars was a valuable tool.

Mr. England emphasized that MillerCoors still has individual sponsorship deals with 21 of the 32 NFL teams, a point subtly hammered home to distributors with Dallas Cowboys owner Jerry Jones’ appearance at the brewer’s spring distributor convention in San Antonio last week. MillerCoors “will still be all over NFL broadcasts,” Mr. England said. “We have deep relationships with CBS, NBC, Fox, ESPN, all of that.”

The brewer is shifting some of the freed-up sponsorship dollars to Mexican soccer teams and leagues and the National Hockey League, with which it recently inked a seven-year exclusive sponsorship deal estimated to be worth $400 million. MillerCoors hopes to take advantage of hockey’s cold imagery to push Coors Light, while making the NHL a core part of the branding for Molson Canadian.


Published: http://adage.com/article/news/millercoors-passed-nfl-deal/149592/ March 28, 2011

MARKETING SOFTWARE CAN NOT THINK FOR YOUR BUSINESS

Here are some things marketing software products can’t do:

Software Can’t Think
In some cases software can think but when it comes down to making an educated business decision; how is a software program really going to pan out? As a business you need to put yourself in the shoes of your audience when making any marketing decisions and no software program is going to be able to do that.

Social Means Being Social
Automating everything on the social level is not going to create that warm and fuzzy feeling with your audience. Automation software is not going to engage in conversation or reply to others. You might come across something really great that you want to retweet. Automation software is not going to put that thought together and proceed with that action.

Social Customization
I have seen titles show up very strangely on certain platforms in which social bookmarking automation tools have been used. If there was a human submitting individually to each they could fix a title or character that is showing up in a funky way. Automation software is not going to do that for you or put the thought together that it should be done.

Search engine marketing is all about thinking where your audience is hanging out and trying to create inbound traffic streams that simply require a human being to be there in order to make marketing related decisions. No search marketing campaign can be put on autopilot by a software program and expect to see good quality business results. As a business you need to make the time to provide the human element if you want to be successful online.

As the old saying goes "If you want something done right, you have to do it yourself or hire a professional". Call Montari Brooklyn Marketing and Advertising at 1-855-We-Sale-U, for an educational complimentary marketing analysis.

"We Sell You! / We Get U Sales!

TOP 10 WAYS TO RANK IN GOOGLE

People don’t really understand that there are many different factors that fall into place when determining where a website ranks in the Google search engine results. Some things to keep in mind when you are wondering why your site doesn’t rank well. It is not always just the obvious reasons that are holding it back.
Over the past years by reading Google’s Webmaster Guidelines, Google SEO Starter Guide, many other industry blogs and by actually doing professional SEO and internet marketing since the late 1990’s, I have gathered data and come to a boiled down short list of the most important Google search engine ranking factors.
Here is the list of my top 10 of important Google SEO ranking factors to consider:

1. Age of Domain: Age of URL is very important. If you just bought your domain a few weeks or even months ago you have a long road ahead of you. The reality is the age of your website helps build trust. If your website has been online for several years, chances are you have an established business.

2. Domain Hosting: Where is your site hosted? Find out through your hosting company what continent or country your site is hosted in. This can often times play a large role in search rankings. Always use a reputable hosting company. If your company is US based then use a hosting company in the United States. Also, I always recommend a dedicated IP when you can. There are virtual dedicated and cloud hosting solutions that are more affordable. Never use the cheapest hosting. The reality is, if you cannot afford hosting you should re-consider the business…I know this is harsh but very true.

3. Your Neighbors: If you have a virtual server, which sites like Godaddy usually are have been known to house hundreds of websites on one server. Make sure that your neighbors on your server are not classified as spam.

4. URL Structure: Make sure your URL structures are very clean. There should not be any random strings of characters at the end of your URL’s. This is part of the onsite search engine optimization process as well.

5. Content: Content is very important. To start make sure you have text on all your important pages, then make sure it is good text consisting of your targeted keywords spread throughout naturally. Simply put, ALWAYS write your content for humans, your website visitors first and NEVER write content for the solo purpose to achieve Google search engine rankings. Chances are the content will not be user focused or provide value to your visitors.

6. Internal Link Structure: Make sure your inner pages are linked correctly. Visitors should have easy made pathways connecting to your other pages from every page of your website. Make sure the code of your website is verified and keep flash and JavaScript to a minimum, if you can. Essentially make sure the site is clean, easy to use and interlinked to help the user experience.

7. Trust: Do you at least have a mailing address listed on your website? You should if you don’t. Google likes to see trust factors on websites so anything you can add that could help build trust for your audience will benefit your rankings. I always recommend having a phone number on each page of your website. Make it easy for people to do business with you, it all starts with establishing trust and that starts with contact information on your website.

8. Keywords: Make sure your website is optimized using your keywords. This means any alt tags for images, meta page information and existing content at the very least of things. Remember to naturally optimize your website based on the content of each page of your website.

9. Bounce Rate: Although bounce rate might not seem important if Google sees that nobody hangs out on your website for more than a few seconds before they leave this could be a ranking problem over time. Make changes to get visitors engaged with your website. Simple things, like video, newsletter sign up, call to actions, etc will help improve your bounce rate over time. Make sure you have proper tracking on your website, such as Google analytics.

10. Outbound links: Make sure the websites that you link to are 100% relevant to your business and industry. If you sell animals toys but you are linking to a site that sells shoes that is not very relevant and over time could really impact your rankings. Bottom line is if it makes sense to link to another site, then do so, but remember you could be sending your visitors away from your site.

**Note: As the Google (and yes there are 2 other major search engines!) algorithm changes there are always new ranking factors that come into play, such as the page load time and many others. I am sure when I re-do this list a year from now, there may be another one or two additional factors.

There are many extensive factors that Google uses when determining website rankings. Very important to get these factors correct otherwise you could find yourself just spinning your wheels. The bottom line is it is all about relevancy and earning your visitors (and yes Google’s) search engine trust over time.

SUCCESSFUL ONLINE EVENT MARKETING TIPS

Most industries in today’s marketplace have special industry related events where people can gather in order to improve their networking skills and meet other peers in their space. Some businesses really depend on their specific industry events and others do not. Regardless of which area you fall into, it is important to try and
kick up your online marketing during these events because you can really develop some nice traffic surrounding the event.

Here are some useful online event marketing tips to use for your next event:

Online Event Marketing Tip #1 – Plan Early
As soon as the information and agenda surrounding the event goes public start thinking about how you can report the information. One thing that you don’t want to do is wait until the last week in order to stick out and become visible because it will most likely be too late.

 
Online Event Marketing Tip #2 – Blog Post Series
Start writing early about different topics surrounding the special industry event. If there are educational courses try doing a blog post or article series dissecting some of the more popular or unpopular courses that people might want to learn more about.

Online Event Marketing Tip #3 – Put A Pay Per Click Advertising Plan Together
It might make sense to geo target some pay per click advertising ads surrounding the event during and prior to the event to let people know that you are there or will be there. Trying to sponsor an event can be really expensive and just out of reach for many smaller businesses, which is why it is important to think about other ways to reach out to the same audience.

Online Event Marketing Tip #4 – Social Media Countdown
Launch a well planned social media countdown prior to the event. Put together a social media communication effort every day for the month prior to the event to get people’s attention. You don’t have to take this approach exactly, but try thinking about how you could leverage the social media landscape in order to improve your message.

Industry events can be great for traffic but you have to hit it early before everyone else does. As you put out new material and content over time, this content will start to rank in search results, ultimately bringing in nicely targeted traffic to your business website.

http://www.searchengineoptimizationjournal.com/2011/03/16/online-event-marketing

5 THINGS ALL BUSINESS OWNERS MUST KNOW

If you are an entrepreneur there are a few critical tasks that you need to turn into a daily habit in order for your business to keep moving in a positive direction and to make you money. Read on to find out those key items and how you can add them to your daily routine. Entrepreneurs have to wear many hats when a business is just starting. Many things need to be delegated to others in order for the business to run smoothly and there are a few things that you must do yourself. If you can create a habit of performing these 5 things every day, some for just a few minutes, then you will see your business grow right alongside your dreams:

1. Plan for the future a few minutes each day. Assume that your product has stopped selling all of a sudden. What direction will you take your company next? What new income stream can you add? This is a time for day dreaming and recording notes in preparation for the future. You don't necessarily have to take action on these items, but you need to think about them daily in order to bring out the golden ideas.

2. Work on your marketing in some aspect every day to get new customers. If your prospective customers don't know about you they won't buy from you. Work on getting your message out every day even if it is just for a few minutes.

3. Work on closing a sale every single day. whether you are doing this on-line, on the phone, through the mail, or face-to-face you need to be selling every day. Without the close of a sale there is no business. This is not something that you can delegate all the way. even if you have a sales force you need to be out there looking for deals.

4. Develop or strengthen your business network. You need to join or create a business network where you can help others and they can help you back. This is a great place to get free customers through referrals and an excellent mentoring opportunity using the mastermind principle.

5. Contact your current customers. Don't ever forget about the people that have already purchased from you. These are your best customers. They already like what you have to sell and they don't cost anything to acquire. Contact your current customers frequently, even if you are just saying hello. They need to know what you have to offer and they need to know you are still breathing.They won't seek you out. You must go to them. About the

Works Cited: Joshua Black; http://www.UnderdogMillionaire.com  Article Source: http://EzineArticles.com/?expert=Joshua_Black http://EzineArticles.com/?Entrepreneurs---5-Things-You-Must-Do-Every-Day-to-Build-Your-Business&id=3356575

Who Is Forbes Worlds Richest Billionaire?

Mexican telecommunications mogul Carlos Slim has retained the title of the world's richest billionaire on Forbes' annual list of the world's richest people, after his fortune surged a staggering $20.5 billion to $74 billion.
Slim, whose fortune is based in Central and South America – his America Movil SAB has 225 million wireless subscribers and also controls Mexico's largest landline phone carrier and companies in Colombia and Peru – is now $18 billion ahead of his nearest rival, Microsoft founder Bill Gates, whose fortune increased $3 billion to $53 billion.

Legendary investor Warren Buffett is again in third spot after his fortune rose $3 billion to $50 billion.
In fourth is luxury goods magnate Bernard Arnault, whose fortune surged $13.5 billion to $41 billion thanks to a strong rise in the value of his company LVMH, which owns brands including Louis Vuitton and Moët.
Rounding out the top five was Oracle founder Larry Ellison, whose fortune surged 11.5 billion to $39.5 billion thanks to a 30% jump in the value of Oracle shares.

The highest-ranked Australian citizen on the list was mining mogul Gina Rinehart, who ranked 100th with a fortune of $9 billion. Fellow iron ore minder Andrew Forrest ranked 145th with a $6.7 billion fortune and Westfield founder Frank Lowy was ranked in 244th place with a $4.4 billion fortune.
The highest place woman was WalMart heir Christy Walton, who has a fortune of $26.5 billion.
The big rise in the fortunes of the men at the top of the list helped the total wealth on the list surge from $3.4 billion to a record $4.5 billion.

There are now a total of 1,210 billionaires in the world in 2011, up from 1,011 last year. Of those, 102 are women, up from 89 in 2010.

The big story on the list is the rise of a new generation of entrepreneurs connected to social networks.
Mark Zuckerberg is now worth $13.5 billion, up from $4 billion last year, thanks to the recent valuation of Facebook at $50 billion in a recent capital raising. As Forbes points out, Zuckerberg is now almost twice as rich as Australian-born media legend Rupert Murdoch, whose fortune is estimated at $7.6 billion.
Zuckerberg's co-founder, the rather lesser known Dustin Moskovitz, who at 26 years of age is the youngest billionaire on the list with $1.4 billion.

Fellow Facebook shareholders Peter Thiel, Sean Parker, Eduardo Saverin and Yuri Milner also join the billionaire's list for the first time.

Works Cited: http://www.smartcompany.com.au/wealth, March 10, 2011

Website Tips On Attracting Visitors

What good is having a ton of  traffic to your website website if you can not convert them into customers? Website owners have to realize that everything starts with your website and quality keywords.Your website should be able to attract traffic in a way that creates action and conversation. You should always update your website with different designs, branding, and content.

HERE ARE A COUPLE OF WAYS TO TURN YOUR TRAFFIC INTO CUSTOMERS:

Easy Communication


1.) Your visitors should be able to contact you with a "Contact Form" with no problem. They should not have to search for your contact information. If it takes longer than 2 seconds to find your contact information, then you should reconsider re-evaluating your website.


Clean Website

2.) The average website consist of more than 5 pages. It's okay that your website is very informative. However, to much information can be an extreme over kill. You only have one chance to make a first impression and if the first page of your design, content and development is to much - people are quick to navigate away from your website.

A Story Of Three Senor Rio Tequila's

Señor Rio Tequila originates from 100% blue weber agaves grown in the arid red clay soil of Jalisco, Mexico.  It is distilled only twice to preserve the true agave flavor.  The hearts of the agaves, or piñas, are harvested by hand and slow cooked in traditional stone ovens.

Señor Rio is available in three types: the Blanco, the Reposado, and the Añejo.  The Blanco (meaning “white”) is clean and crisp, yet perhaps what is most appealing is the hint of citrus that can be noted in the back of the palette, leaving a smooth finish.  This is due to the open tank fermentation process which captures the fragrance from the mango and citrus trees surrounding the distillery.  The Reposado (meaning “rested”) comes from aging the Blanco for six months in French white oak barrels from Tennessee.  These barrels previously stored whiskey, and thiselement creates afinish in the tequilathat is a nice balance of oak and honey.  Finally, the Añejo (meaning “aged”) comes from aging the Blanco for two years in French white oak barrels.  This process reveals a marked aroma of the wood and a semi-heated finish along with depth, full-body, and intense flavor.  This gentleman’s spirit has been referred to as the “cognac of tequilas,” and is paired well with a fine cigar.

In its brief life on the market, Señor RioTequila has already received three awards in taste and presentation from the L.A. Wine and Spirits Competition, the Spirits of Mexico competition, and the San Francisco Wine and Spirits competition.Its superior quality and smooth finish is enjoyed by tequila aficionados and beginners alike.

For more information on Señor Rio Tequila including events, locations, ordering online, and more, please visit: www.senorrio.com.

If you are located in the State Of Illinois and are interested in Señor Rio Tequila Tastings at your establishment, please contact Montari Brooklyn Marketing and Advertising at 312-204-7253.

A Taste Of Mexico

Senor Rio was first introduced to Arizona as it arrived on May 29, 2009 and the first establishment who ordered Senor Rio was Juan Jamie’s tacos & tequila, Chandler, AZ

The bottle designed by Jonathan Gach was made to resemble a unique crystal decanter, definitely not your typical tequila bottle. It was also designed to be bartender friendly with a long sexy neck for easy pouring. The stopper, sometimes referred to as a chess piece, is also unique with the logo lasered into the glass stopper. The cork is not a natural cork and it will not dry out and crumble into the tequila.
The name and logo are to honor Debbie’s father who gave them the process to make this ultra-premium tequila that dates back three generations in his family.

The taste is superb and Senor Rio has received rave reviews in blind taste tests among other ultra premium tequilas and is 100% natural.Senor Rio’s bottle design received a bronze medal in the L.A. Wine and Spirits Competition for packaging in June 2009.Senor Rio’s Blanco tequila received a bronze medal at the Spirits of Mexico Competition in September 2009. Senor Rio’s Anejo received a bronze medal in The San Francisco World Spirits Competition in May 2010.

During the fermentation process, we keep our tanks open so that the fragrance from the mango and various citrus trees that surround the distillery seep into the tequila naturally for that hint of tropical citrus.
The Blanco is very smooth with a hint of citrus that can be recognized on the back of the tongue.
The Reposado, which is aged for 6 months, is very complex. It has a natural sweetness and a hint of smokiness to it from resting in the French white oak barrels along with a little spice which comes from the rich red volcanic soil which the agave growns in located in the lowlands of Jalisco, Mexico.
The Anejo, which is aged for 2 years, has an earthier richness from the French white oak barrels and has been referred to as “The Cognac of Tequilas”. The exquisite taste lingers on the palette for a long lasting finish.

Senor Rio tequila is only made from 100% blue weber agaves that are all estate grown to keep the quality consistent. The agaves are harvested by hand and slow cooked in traditional stone ovens.
Senor Rio tequila is only distilled twice to keep the true tequila flavor.

To keep current with Senor Rio Events, tastings, and announcements in the Illinois area follow us on Twitter@MontariBrooklyn – You can also win prizes!!!!