There are many techniques and methods which help an entrepreneur to reduce over their business marketing and advertising expenses – as it is understood that advertising is an integral and important component of any business. No business can survive or be successfully without some form of marketing or advertising. Below are provided some common methods to reduce marketing and advertising costs of your business.
1.) Piggyback: You can do this task jointly associating with other businesses when you sent out flyers and mailers to the local market. In case you are a buyer of a back page of the weekly community newspaper you can divide the cost of that page with another reputable retailer. This way you can piggyback your ad. Though there may be chance of reduced effect of your ad or lacking in response this can help you to maintain a regular advertising presence and saving money. Always piggyback with a reputable business partner. It can reduce the size of your ad you put the entire control over the other person who gets another half of the newspaper or magazine. So buy your ad yourself and ensure not share it with a competitor.
2.)Move to advertising: Take advertising to the next level of public relations as it is essentially free to some extent and measures. With public relations you can have exposure through your local media outlets and can generate better experience to your ad campaign. One good article about your business in a local newspaper or an appearance on a local TV show brings credibility to your business that is hard to gain with advertising.
3.)Referrals: Start and promote a referral system even in your company among your employees. Pay them some incentive for each referral that they bring in to your business. More you can go for word-of-mouth advertising that is great way and is cheaper than any other mode and method of advertising. You can go to social networking sites to promote your business activities. By using sites like Facebook and Twitter you can make good advantage of the social networking craze and can bring new customers to your business.
4.)Blogs: In the present scenario of online business where social media has rose up to a level there you can start a blog for your business. By using a blog you would be in condition to provide regular information about your products to your customer and in meantime can maintain relation with them.
1.) Piggyback: You can do this task jointly associating with other businesses when you sent out flyers and mailers to the local market. In case you are a buyer of a back page of the weekly community newspaper you can divide the cost of that page with another reputable retailer. This way you can piggyback your ad. Though there may be chance of reduced effect of your ad or lacking in response this can help you to maintain a regular advertising presence and saving money. Always piggyback with a reputable business partner. It can reduce the size of your ad you put the entire control over the other person who gets another half of the newspaper or magazine. So buy your ad yourself and ensure not share it with a competitor.
2.)Move to advertising: Take advertising to the next level of public relations as it is essentially free to some extent and measures. With public relations you can have exposure through your local media outlets and can generate better experience to your ad campaign. One good article about your business in a local newspaper or an appearance on a local TV show brings credibility to your business that is hard to gain with advertising.
3.)Referrals: Start and promote a referral system even in your company among your employees. Pay them some incentive for each referral that they bring in to your business. More you can go for word-of-mouth advertising that is great way and is cheaper than any other mode and method of advertising. You can go to social networking sites to promote your business activities. By using sites like Facebook and Twitter you can make good advantage of the social networking craze and can bring new customers to your business.
4.)Blogs: In the present scenario of online business where social media has rose up to a level there you can start a blog for your business. By using a blog you would be in condition to provide regular information about your products to your customer and in meantime can maintain relation with them.
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