Building traffic for a brand, whether a storefront or online requires lots of work, dedication, and above all, writing. Creating content is how you reach the masses, but knowing what to write for whom you are trying to attract can be very different. Creating quality content is no good if you aren't directing it to, and in a manner that will allow the reader to digest and use it to the best of their ability.
1. Press releases should be written for writers or news media and outlets. Think of it this way, your press release is a sales pitch, the idea is to get someone as much information as possible in the least amount of time and contain content that can in turn be re-written or broadcasted to the ultimate demographic of the project you are pushing.
2. Press releases should not be written for your demographic. When writing a press release, you need to assume that the person you're sending it to has almost no knowledge of the content. Write the press release so the content is easily digestible and understandable by a broad audience.
3. Articles are usually longer and contain more in-depth compared to a press release with the goal of attracting readers and can be used as purely informational, to sell, to suggest or to link to another article, but to drive traffic. Unlike press releases, articles are written specifically for the target demographic that is to read them, so utilizing keywords and looking at current trends is that niche is essential.
4. Articles can be written to optimize search engines to get inbound traffic. They can also be written to link to, or have links in-bound from other sites, unlike press releases which are once and done pieces.
5. Press releases are time sensitive. They are used within a narrow window to make an announcement, draw attention and start a buzz, but they usually point to or reference an article, so in may ways they work together but are definitely different.
Before you start writing, look at who will be reading your work and what you want them to do with it, take from it or remember. Writing articles usually involves more time and a longer thought processes, they tend not to be time sensitive and most are written with the intent on being archived on the Internet for years to come. Creating a press release should be more focused on the objective, getting the reader to tell other people about the contents of the release. Providing them with the tools, information and data they need to do this in an easily readable, no-nonsense manner will increase the chances they follow through with it.
For more information of press releases and public relations contact the Montari Brooklyn Team at 1-855-937-2538 or visit us on the website at www.MontariBrooklyn.com
1. Press releases should be written for writers or news media and outlets. Think of it this way, your press release is a sales pitch, the idea is to get someone as much information as possible in the least amount of time and contain content that can in turn be re-written or broadcasted to the ultimate demographic of the project you are pushing.
2. Press releases should not be written for your demographic. When writing a press release, you need to assume that the person you're sending it to has almost no knowledge of the content. Write the press release so the content is easily digestible and understandable by a broad audience.
3. Articles are usually longer and contain more in-depth compared to a press release with the goal of attracting readers and can be used as purely informational, to sell, to suggest or to link to another article, but to drive traffic. Unlike press releases, articles are written specifically for the target demographic that is to read them, so utilizing keywords and looking at current trends is that niche is essential.
4. Articles can be written to optimize search engines to get inbound traffic. They can also be written to link to, or have links in-bound from other sites, unlike press releases which are once and done pieces.
5. Press releases are time sensitive. They are used within a narrow window to make an announcement, draw attention and start a buzz, but they usually point to or reference an article, so in may ways they work together but are definitely different.
Before you start writing, look at who will be reading your work and what you want them to do with it, take from it or remember. Writing articles usually involves more time and a longer thought processes, they tend not to be time sensitive and most are written with the intent on being archived on the Internet for years to come. Creating a press release should be more focused on the objective, getting the reader to tell other people about the contents of the release. Providing them with the tools, information and data they need to do this in an easily readable, no-nonsense manner will increase the chances they follow through with it.
For more information of press releases and public relations contact the Montari Brooklyn Team at 1-855-937-2538 or visit us on the website at www.MontariBrooklyn.com
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